Sarah Najjuma

After 7 years + of experience in Executive Assistance, Operations, Project Management, and Front of House in the corporate world, I decided to create a Virtual Assistant company that supports companies and founders thrive. Supporting roles are a company's secret weapon, and I have used wisdoms and best practices learned from corporate to serve businesses and entrepreneurs. In 2021, we launched our company and have since expanded our team to support companies worldwide.

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Growing up in Tottenham, London, as one of eight children, I was determined to defy the odds and achieve something significant. My parents, who fled Uganda as asylum seekers, instilled in me a strong sense of community This background has fuelled my mission to leave a lasting impact through my work and legacy.

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Virtual Assistant Diary was born out of my recognition of a gap in the industry for experienced virtual assistants. My extensive background as an Executive Assistant, Operations Manager, and Project Manager equipped me with the confidence to create a company that could be a valuable asset to businesses.

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I am honoured to have been awarded "Business Woman of the Year 2023" by Foundervines Changemakers Awards and to be nominated for Young Entrepreneur of the Year by the prestigious Precious Awards.

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My professional journey includes collaborations with Foundervine, Lloyds Bank, Amazon Web Services, and Lambeth Council. I also sit on the Board of Bookishly, contributing my expertise as a business coach and consultant. Moreover, I mentor youth empowerment programmes for organisations such as Leaders In Community, where I also serve on the board.

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Through my daily life, business and personal endeavours, I strive to add value to people, projects, and organisations, just as my parents created true value for me.